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Any website is known to the world of Internet by its pages and title. It is not only the home page, but each of the web pages has got a proper role to play in bridging the gap between and the millions of visitors and the search engines.
A title should carry a sensible meaning and the name of each page should make a sensational debut on the Internet.
The presence of your most preferred keyword in the title may bring your long awaiting success, which had been eluded from you for quiet some time. It is always advisable to restrain yourself from naming the web pages from serial numbers like 1.html or 2.html. Precisely it should give at least a bird’s eye views to the visitor. So, seo.html is bound to cast its magical impact on the visitor rather than simple 1.html.
Each image and the hyperlinks of your web pages should be associated with the Title tag, whereby giving you a chance for keyword stuffing.
Content of any website is the key, which can create a churning inside the Internet world and the continuous on growing focus on the content by the search engine robots and crawlers have enhanced the role of the content drastically.
It is the dynamic and fresh content, which alone can clinch you to an emphatic win in the search engine result pages.
You need to use your keywords in various places of the content of your web pages. Whenever you are using the H1, H2 tags, make them meaningful. You content should have a proper mix of your preferred primary, secondary and tertiary keywords. Content should be placed properly including white spaces and even the usage of <strong> tag should be a conscious decision of yours.
This is also to remind you that unnecessary stuffing of keywords casts a negative impact any attempt to camouflaging tendency can even slap a ban on your website.
As website can hardly make its journey without the images, they should also be named properly. Every image should have a proper ALT tag. This is required for both the search engines and the visitors. If the bandwidth of the internet takes sustainable amount of time to download the image, then the user can find the ALT tag and realize the objective of the image even without the proper appearance of the image.
W3c has made ALT tag for images compulsory and any standard validation program emphasizes on proper nomenclature of the images.
May be, a proper ALT tag of the images of your website will draw the attention of Google image search and the internet surfers can find your image in the search engine also.